Would like to pay for your textbook $170, when to make
copies of each page would cost you $40 altogether (0.05 cents a page,
convenient store on 43St and Broadway, Astoria, Queens)?
How about you do pay $170 for your special edition just
to find out that this textbook refers with its content to … Wikipedia as a
reliable resource? Wait… but Wikipedia is free, so why are we paying for it?
I was told by my professor of Advertising and Marketing Communications
department that purchase of this book “Advertising and Promotion for IMC” 9th
edition by George E. Belch and Michael Belch is a necessity for the specialty of
the content it presents. I parried by sharing my recent finding of an
international edition option available on eBay but learnt, that the required special
edition was created specifically related to the area industry in NYC.
Just like that, my special edition on page 503 tells me
that: “Rich media, as defined by Wikipedia, are ‘a broad
range of interactive digital media…animation’’’…. Neediness to say, how about you get your
“special addition” for X – amount of money to be sent back to Wikipedia, which
is, in fact, refers to itself as a Free Encyclopedia and fights so passionately
for freedom of information.
Some additional information for the reader on prices for
this textbook in different sources:
- The official McGraw - Hill Canadian Publishing Company,
that has the copyrights on this edition, states its price $223.95 CAD, which is
equivalent $221.54 US;
- Amazon lists it under $163.55, but the book itself
says, “As it [a term definition] defined by Wikipedia…
Reference
Thank you The New York Times for the article of 2003 about the
international edition books.
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